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1 |
Discovery
Priming the pump… begin compiling the thoughts you’ve had
rattling around about your business… kick-off coaching
relationship and design working relationship, process and goals. |
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2 |
Vision
Boundlessly
Articulate the specifics of your vision for your life and
business. Begin the process of clarifying what you really want
to create. |
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3 |
Determine Your
Target Market
We don’t get hung up on “niche-picking,” but will pinpoint your
ideal client (aka “target market”) and begin looking at how to
reach them. |
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4 |
Create Your Core
Message
A process for honing your marketing message so that it is
succinct and appealing to your prospective clients. |
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5 |
Package Up Your
Services
Taking the best of what you do and branding it for high-level
selling. This one step will set you miles apart from others who
just offer their technical services. |
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6 |
Declare Your
Brilliance – Identify Assets & Values
It’s all about you! When we focus on your strengths and values,
and what makes you tick… you will build into your plan a natural
energy force that will keep you excited about marketing. |
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7 |
Claim Your
Business Strategies, Tactics & Goals
Learn the difference between a strategy, a tactic and a goal,
and begin formulating your monthly plan for putting your very
best ideas into real action. |
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8 |
Identify
Resources & Roadblocks
Choicefully selecting your allies is a critical step to ensure
success. We will also take a hard look at what might get in your
way… and make a plan to eliminate those blocks. |
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9 |
Get Real!
[Your Plan on Paper]
You will be challenged hard to whittle your grand plan down to
precisely what you will actually do… you will have in hand a
month-by-month no-fail roadmap to market your business. |
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10 |
Implementation
Kick-Off
Now that you have your roadmap, we will do some final sharpening
and prepare you for lift-off! |
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11 |
Post Completion
Follow-up
Once you’ve been working your plan for a month or so, we will
reconvene to check in and see what’s working and what needs to
be tweaked. |
